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<h2>Athens Licensing Expo</h2><h3>1st Biannual SEE/MENA Sports Merchandise, Accessories &amp; Collectibles Edition</h3>The 1st Athens Licensing Expo – SEE/MENA Sports Merchandise, Accessories &amp; Collectibles Edition is set to take place in Athens at Technopolis, Gazi, from 12–13 March 2026, marking a major milestone for the licensing industry in Southeastern Europe (SEE) and the Middle East &amp; North Africa (MENA).The Expo represents the region’s first truly focused B2B licensing and merchandising event, designed to connect rights holders, manufacturers, retailers and commercial partners across emerging and high-growth territories. While this first edition is officially announced later than typical international trade shows, it marks the launch of a long-term platform, with future editions planned to further expand into the wider MENA market.<h3>Why Exhibit?</h3>For three days, Athens will host key decision-makers, brands, leagues, clubs, manufacturers, retailers and licensing professionals looking to access new markets and unlock untapped commercial potential.Exhibitors will benefit from:<ul><li>Direct access to buyers, distributors and strategic partners</li><li>High-quality B2B matchmaking and deal-making opportunities</li><li>Increased visibility in a rapidly developing and underexploited region</li><li>A first-mover advantage in the SEE/MENA licensing ecosystem The Expo is designed to turn ideas into real commercial partnerships, accelerating business growth for both rights holders and product manufacturers.</li></ul><h3>Who Will Visit?</h3>The Expo is expected to attract:<ul><li>Executives and senior decision-makers</li><li>IP owners and brand managers</li><li>Merchandising and licensing specialists</li><li>Licensing agencies and rights holders</li><li>Retail buyers and sourcing managers </li></ul>Visitors will come from Greece, South-East Europe (SEE) and the MENA region, including representatives from sports clubs, federations, leagues, manufacturers and retail chains actively seeking licensing deals, collaborations, merchandising and sponsorship opportunities.<h3>A First-Class Opportunity for Sports Organizations</h3>The Athens Licensing Expo offers a unique gateway for sports teams, leagues and rights holders to significantly expand their revenue streams through strategic licensing agreements.With SEE identified as a rapidly evolving yet underdeveloped market for branded merchandise, the event provides an ideal environment for clubs and sports organizations to:Monetize their intellectual property Reach new fan bases Establish long-term commercial partnerships Build structured merchandising programs &nbsp;<h3>Boosting Manufacturers &amp; Licensees</h3>Manufacturers, producers and suppliers will gain access to a less saturated market with growing demand for licensed sports products.By participating, exhibitors can:<ul><li>Expand their product portfolios</li><li>Secure new licensing agreements</li><li>Forge strategic cross-border partnerships</li><li>Increase turnover through official licensed ranges </li></ul>The Expo positions manufacturers at the heart of a new licensing ecosystem, connecting them directly with rights holders seeking trusted long-term partners.&nbsp; For press inquiries and more information: 📩 Email: info@athenslicensingexpo.com 🌐 Website: https://athenslicensingexpo.com/ Supported by Licensing International______________________________________________<h3>IMPORTANT UPDATE, 29-01-2026</h3>Due to unforeseen circumstances, the Athens Licensing Expo (SEE / MENA Sports Merchandise, Accessories &amp; Collectibles Edition) scheduled for March 2026 is being postponed. The event will be rescheduled for new dates in Autumn 2026, which will be announced shortly.

Athens Becomes the New Hub for Sports Licensing Growth

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We are pleased to announce that Licensi will be participating in the 37th Tourist Gifts Exhibition in Crete, taking place from January 23 to January 26.This year’s exhibition is a key meeting point for professionals in the tourism, gift, and souvenir sectors, and we are excited to be part of it once again.During the exhibition, Licensi will be presenting both new licensing agreements and selected products from our portfolio of represented brands. Our focus will be on showcasing how strong intellectual properties can be successfully translated into commercial products tailored to the tourism and gift market.Visitors to our stand will have the opportunity to:<ul><li>Discover new licensing opportunities across multiple product categories Explore licensed products developed in collaboration with our partners</li><li>Discuss potential new collaborations and market expansions</li><li>Whether you are a retailer, distributor, manufacturer, or tourism professional, we would be delighted to meet you and discuss how licensing can add value to your product offering.</li></ul>📍 37th Tourist Gifts Exhibition – Crete 📅 January 23–26We look forward to welcoming you and exploring new business opportunities together.<figure id="figure-rtwojnqiqgmk15ba80" class=""><img id="rtwojnqiqgmk15ba80" src="https://cdn.durable.co/blocks/12t4Ng2CecpIJKg8QVzWtbgITWzySJqWwWoZ28ychoEa5TvUogMlyQu0cb8Mp4J9.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/12t4Ng2CecpIJKg8QVzWtbgITWzySJqWwWoZ28ychoEa5TvUogMlyQu0cb8Mp4J9.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>

Licensi at the 37th Tourism Trade Fair

Licensi is delighted to announce the Save The Date for a landmark new international event that places Athens firmly on the global licensing and sports merchandising map: Τhe 1st Athens Licensing Expo- SEE/MENA Sports Merchandise, Accssories &amp; Collectibles Edition!The Expo will take place on 12–13 March 2026 and marks the first biannual Sports Merchandise, Accessories &amp; Collectibles Licensing Expo in the wider South Eastern Europe (SEE) and Middle East &amp; North Africa (MENA) region.A New Hub for Sports Licensing &amp; Merchandising The SEE/MENA Athens Licensing Expo will bring together the full ecosystem of the sports and licensing industry, including:<ul style="list-style-type: square;" data-mce-style="list-style-type: square;"><li>Football &amp; basketball clubs</li><li>Sports leagues and organizations</li><li>Licensing agencies and brand owners</li><li>Manufacturers of merchandise, accessories &amp; collectibles</li><li>Sponsors, IP law firms, sports agencies</li><li>Industry professionals from two rapidly expanding markets</li></ul>With sports passion deeply rooted in the SEE region and strong commercial momentum across MENA, the Expo is designed to create meaningful connections, partnerships, and business opportunities.Why Exhibit? Exhibitors will benefit from:<ul style="list-style-type: square;" data-mce-style="list-style-type: square;"><li>Access to a 50+ million consumer market across the SEE region, supported by rising GDP and strong growth indicators;</li><li>Engagement with a region deeply passionate about sports, from high participation rates to major sporting events and loyal fan communities; </li><li>A first look into the fast-growing MENA market, in cooperation with BBM Licensing (KSA)</li></ul>Organized by Licensi with the support of L.I. The SEE/MENA Athens Licensing Expo is organized by Licensi, which also serves as the Organizing Committee of the event, with the support of Licensing International. With extensive experience in brand licensing, IP management, and international partnerships, Licensi is committed to establishing Athens as a strategic meeting point for the global licensing and sports merchandising industries. Further details regarding registration, exhibitor packages, and program highlights will be announced soon.📍 Save the date: 12–13 March 2026 📍 Location: Athens, Greece

Save the Date: 1st SEE/MENA Athens Licensing Expo

A new addition is joining the Licensi family of brands: Vitamizu, the fast-growing functional beverage line that is already making waves in several international markets.Exclusive Partnership for Greece &amp; Cyprus Licensi has secured the exclusive representation of Vitamizu for Greece and Cyprus, opening the way for the brand’s official entry into both markets. This agreement strengthens our portfolio in the FMCG sector and aligns with our strategy of introducing innovative, high-quality products to local consumers.What Makes Vitamizu Stand Out Known for its clean identity, refreshing taste, and drinks enriched with essential vitamins, Vitamizu (vitamizu.com) has quickly earned a reputation as a modern beverage choice for active and health-conscious consumers. Its presence in Europe has been steadily growing — and now it’s time for Greece and Cyprus to get a taste.On Shelves Soon The first Vitamizu products will begin appearing on retailer shelves very soon, as partnerships with distributors and key retail chains are already in progress. Additional details about the rollout will be shared in the coming weeks.A new chapter in functional drinks begins — and more updates are on the way.

Vitamizu in Greece & Cyprus Through Licensi

Οnce again, we have secured major new licensing agreements for Stickito, bringing unique and exciting sticker album collections for children featuring some of the most beloved football clubs across Greece — with a special focus on the country’s dynamic regional teams.Kicking Off in Mid-December: Levadiakos Sticker Album The first release will arrive in mid-December, featuring Levadiakos, a club that continues to impress with its strong performance in the Super League Greece. The collection promises to engage young fans with vibrant designs, player highlights, and the spirit of a team on the rise.More Clubs to Follow: Atromitos, Aris, Kalamata &amp; AO Trikala Following Levadiakos, Stickito will launch additional official collections for:<ul><li>Atromitos Athinon</li><li>Aris Thessalonikis</li><li>Kalamata</li><li>AO Trikala The AO Trikala collection is expected to be a standout release. Despite currently competing in the third division in Greece, the club maintains a remarkably strong and passionate fan base — one that many Super League teams would envy. This collection will be a unique surprise and a moment of pride for children and fans of the historic city of Thessaly.</li></ul>More Agreements &amp; Collections Coming in 2026 These releases mark only the beginning. Licensi and Stickito already have additional licensing deals in progress, with more official club collections set to debut throughout 2026.At Licensi, we remain committed to supporting Greek football culture, empowering regional clubs, and bringing children closer to the teams they love through high-quality, collectible sticker albums.

Licensi Announces New Major Licensing Deals for Stickito

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Licensi is proud to announce the successful completion of the 1st SEE/MENA Sports Licensing &amp; Merchandise Webinar, held on Thursday, November 6th, 2025, via Zoom.A Truly International Audience The event attracted a diverse and highly engaged audience, including:<ul><li>Representatives from football and sports clubs across Europe and the Middle East,</li><li>Professionals from the licensing and sports merchandise industries,</li><li>Executives from commercial, marketing, and brand/IP management roles,</li><li>Representatives of law firms from the Balkans specializing in Intellectual Property,</li><li>As well as students and young professionals in Sports Marketing, Sports Management, and IP Law.</li></ul>This broad participation highlights the growing interest in the evolving sports licensing landscape across the SEE and MENA regions.Expert Speakers &amp; Industry Insights We were honored to host leading international speakers who shared valuable insights into the trends, developments, and future of sports licensing and merchandise:<ul><li>Matthieu Battini – EMEA Sales Director, Global Licensing Group</li><li>Dr. Lamprini Picha – Professor of Sports Marketing, National &amp; Kapodistrian University of Athens</li><li>Amer Bitar – CEO, BBM Licensing, Dubai</li><li>Penny Mikelopoulou – Former Licensing Manager, Athens 2004 &amp; Greece 1821–2021 Projects</li><li>Michal Bachrynowski – CEO, Vitamizu</li><li>Andreas Tsochantaris – Former Head of Sponsoring, Athens 2004 Olympics; Advisor &amp; Investor in Sports &amp; Culture Projects across SEE &amp; MENA</li><li>Moderator: Stefanos Avramidis, Sports Journalist &amp; Anchor, Cosmote TV.</li></ul>Their combined expertise offered participants a clear view of how licensing is shaping the business strategies of today’s leading clubs, brands, and organizations.

Newsletter

Athens Becomes the New Hub for Sports Licensing Growth

Licensi at the 37th Tourism Trade Fair

Save the Date: 1st SEE/MENA Athens Licensing Expo

Vitamizu in Greece & Cyprus Through Licensi

Licensi Announces New Major Licensing Deals for Stickito

SEE/MENA Sports Licensing & Merchandise Webinar by Licensi