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Licensi is delighted to announce the Save The Date for a landmark new international event that places Athens firmly on the global licensing and sports merchandising map: Τhe 1st Athens Licensing Expo- SEE/MENA Sports Merchandise, Accssories &amp; Collectibles Edition!The Expo will take place on 12–13 March 2026 and marks the first biannual Sports Merchandise, Accessories &amp; Collectibles Licensing Expo in the wider South Eastern Europe (SEE) and Middle East &amp; North Africa (MENA) region.A New Hub for Sports Licensing &amp; Merchandising The SEE/MENA Athens Licensing Expo will bring together the full ecosystem of the sports and licensing industry, including:<ul style="list-style-type: square;" data-mce-style="list-style-type: square;"><li>Football &amp; basketball clubs</li><li>Sports leagues and organizations</li><li>Licensing agencies and brand owners</li><li>Manufacturers of merchandise, accessories &amp; collectibles</li><li>Sponsors, IP law firms, sports agencies</li><li>Industry professionals from two rapidly expanding markets</li></ul>With sports passion deeply rooted in the SEE region and strong commercial momentum across MENA, the Expo is designed to create meaningful connections, partnerships, and business opportunities.Why Exhibit? Exhibitors will benefit from:<ul style="list-style-type: square;" data-mce-style="list-style-type: square;"><li>Access to a 50+ million consumer market across the SEE region, supported by rising GDP and strong growth indicators;</li><li>Engagement with a region deeply passionate about sports, from high participation rates to major sporting events and loyal fan communities; </li><li>A first look into the fast-growing MENA market, in cooperation with BBM Licensing (KSA)</li></ul>Organized by Licensi with the support of L.I. The SEE/MENA Athens Licensing Expo is organized by Licensi, which also serves as the Organizing Committee of the event, with the support of Licensing International. With extensive experience in brand licensing, IP management, and international partnerships, Licensi is committed to establishing Athens as a strategic meeting point for the global licensing and sports merchandising industries. Further details regarding registration, exhibitor packages, and program highlights will be announced soon.📍 Save the date: 12–13 March 2026 📍 Location: Athens, Greece

Save the Date: 1st SEE/MENA Athens Licensing Expo – March 2026

A new addition is joining the Licensi family of brands: Vitamizu, the fast-growing functional beverage line that is already making waves in several international markets.Exclusive Partnership for Greece &amp; Cyprus Licensi has secured the exclusive representation of Vitamizu for Greece and Cyprus, opening the way for the brand’s official entry into both markets. This agreement strengthens our portfolio in the FMCG sector and aligns with our strategy of introducing innovative, high-quality products to local consumers.What Makes Vitamizu Stand Out Known for its clean identity, refreshing taste, and drinks enriched with essential vitamins, Vitamizu (vitamizu.com) has quickly earned a reputation as a modern beverage choice for active and health-conscious consumers. Its presence in Europe has been steadily growing — and now it’s time for Greece and Cyprus to get a taste.On Shelves Soon The first Vitamizu products will begin appearing on retailer shelves very soon, as partnerships with distributors and key retail chains are already in progress. Additional details about the rollout will be shared in the coming weeks.A new chapter in functional drinks begins — and more updates are on the way.

Vitamizu in Greece & Cyprus Through Licensi

Οnce again, we have secured major new licensing agreements for Stickito, bringing unique and exciting sticker album collections for children featuring some of the most beloved football clubs across Greece — with a special focus on the country’s dynamic regional teams.Kicking Off in Mid-December: Levadiakos Sticker Album The first release will arrive in mid-December, featuring Levadiakos, a club that continues to impress with its strong performance in the Super League Greece. The collection promises to engage young fans with vibrant designs, player highlights, and the spirit of a team on the rise.More Clubs to Follow: Atromitos, Aris, Kalamata &amp; AO Trikala Following Levadiakos, Stickito will launch additional official collections for:<ul><li>Atromitos Athinon</li><li>Aris Thessalonikis</li><li>Kalamata</li><li>AO Trikala The AO Trikala collection is expected to be a standout release. Despite currently competing in the third division in Greece, the club maintains a remarkably strong and passionate fan base — one that many Super League teams would envy. This collection will be a unique surprise and a moment of pride for children and fans of the historic city of Thessaly.</li></ul>More Agreements &amp; Collections Coming in 2026 These releases mark only the beginning. Licensi and Stickito already have additional licensing deals in progress, with more official club collections set to debut throughout 2026.At Licensi, we remain committed to supporting Greek football culture, empowering regional clubs, and bringing children closer to the teams they love through high-quality, collectible sticker albums.

Licensi Announces New Major Licensing Deals for Stickito

Working and talking on the computer with video calling

Licensi is proud to announce the successful completion of the 1st SEE/MENA Sports Licensing &amp; Merchandise Webinar, held on Thursday, November 6th, 2025, via Zoom.A Truly International Audience The event attracted a diverse and highly engaged audience, including:<ul><li>Representatives from football and sports clubs across Europe and the Middle East,</li><li>Professionals from the licensing and sports merchandise industries,</li><li>Executives from commercial, marketing, and brand/IP management roles,</li><li>Representatives of law firms from the Balkans specializing in Intellectual Property,</li><li>As well as students and young professionals in Sports Marketing, Sports Management, and IP Law.</li></ul>This broad participation highlights the growing interest in the evolving sports licensing landscape across the SEE and MENA regions.Expert Speakers &amp; Industry Insights We were honored to host leading international speakers who shared valuable insights into the trends, developments, and future of sports licensing and merchandise:<ul><li>Matthieu Battini – EMEA Sales Director, Global Licensing Group</li><li>Dr. Lamprini Picha – Professor of Sports Marketing, National &amp; Kapodistrian University of Athens</li><li>Amer Bitar – CEO, BBM Licensing, Dubai</li><li>Penny Mikelopoulou – Former Licensing Manager, Athens 2004 &amp; Greece 1821–2021 Projects</li><li>Michal Bachrynowski – CEO, Vitamizu</li><li>Andreas Tsochantaris – Former Head of Sponsoring, Athens 2004 Olympics; Advisor &amp; Investor in Sports &amp; Culture Projects across SEE &amp; MENA</li><li>Moderator: Stefanos Avramidis, Sports Journalist &amp; Anchor, Cosmote TV.</li></ul>Their combined expertise offered participants a clear view of how licensing is shaping the business strategies of today’s leading clubs, brands, and organizations.

SEE/MENA Sports Licensing & Merchandise Webinar by Licensi

Licensi proudly participated in this year’s Sports Merchandise &amp; Licensing Show 2025, one of the leading industry events for sports brands, rights holders, and licensing professionals. Our presence at the show was focused on strengthening partnerships, exploring new opportunities, and presenting the brands we represent to key international players.Expanding Stickito’s International Licensing Network A key priority for us this year was promoting Stickito to potential partners in the UK and France, with the aim of expanding its B2B licensing agreements. The response from football clubs, distributors and retailers, was highly positive, confirming the brand’s growing appeal and market potential.New Discussions for Maradona Brand &amp; 442oons During the show, we also held productive meetings with potential new licensees for several of the brands in our portfolio, including the Maradona Brand and 442oons. These discussions open the door to exciting future collaborations across multiple product categories.

Licensi at the Sports Merchandise & Licensing Show 2025

After months of dedication, planning, and close collaboration, we at Licensi are happy to announce a landmark licensing agreement that brings together three powerful forces: the estate of Diego Armando Maradona, RAD Stuff, and our agency.This agreement marks a significant step forward in the world of football collectibles, as the legendary El Pibe de Oro is about to be immortalized in a series of premium metal collectibles, created and distributed by RAD Stuff under the brand Alloy Collectors.From the Hand of God to the Goal of the Century, Diego Maradona’s legacy is etched into football history — and now, it will also be forged in metal. For fans and collectors alike, this is a rare opportunity to own a piece of one of the greatest sports stories ever told.Licensi is honored to have played a central role in making this historic project a reality. Our mission has always been to connect iconic brands with exceptional partners, and this collaboration is a shining example of that vision.Coming soon to: <a href="http://www.alloycollectors.com" data-mce-href="http://www.alloycollectors.com">www.alloycollectors.com</a>&nbsp;

Newsletter

Save the Date: 1st SEE/MENA Athens Licensing Expo – March...

Vitamizu in Greece & Cyprus Through Licensi

Licensi Announces New Major Licensing Deals for Stickito

SEE/MENA Sports Licensing & Merchandise Webinar by Licensi

Licensi at the Sports Merchandise & Licensing Show 2025

Licensi Secures Global Agreement for Maradona Metal Colle...