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Athens, September 2026 – Licensi was part of the organizing team behind the Athens Licensing Expo and its first virtual edition, the Virtual Sports Merchandise, Licensing &amp; Sponsoring Expo, held on 21 September 2026.The initiative was created as a dedicated B2B platform created by <a data-mce-href="https://www.vfairs.com/" href="https://www.vfairs.com/" target="_blank" rel="noopener">vFairs</a>, connecting the sports licensing, merchandising and sponsorship industries across Southeast Europe (SEE), the Middle East and North Africa (MENA), and the wider European market.Following the postponement of the physical Athens Licensing Expo due to geopolitical uncertainty in the region, the organizing team brought the initiative online, creating a virtual environment where rights holders, sports clubs and federations, licensors, manufacturers, retailers, distributors, agencies and sponsors could connect and explore new business opportunities.Through virtual exhibition spaces and dedicated B2B networking, the event aimed to strengthen connections between intellectual property owners and commercial partners and support the further development of the sports licensing ecosystem across the region.Licensi’s involvement reflects its broader mission to connect IP with opportunity, helping rights holders and brands develop new licensing partnerships and expand into new markets.Licensi — Connecting IP with Opportunity.

Licensi Contributes to the Athens Licensing Expo and Its First Virtual Event

We are excited to announce a new strategic partnership between Licensi and Cubcoats for the SEE region.Cubcoats is an award-winning brand that uniquely combines plush toys with wearable hoodies, creating products that inspire imagination, comfort, and play. With a strong global presence and a growing fan base among children and families, Cubcoats represents a fresh and innovative approach to character-based apparel.Through this partnership, Licensi will lead the brand’s development across Southeast Europe, focusing on strategic licensing and retail expansion. Our goal is to unlock new market potential, build strong local partnerships, and establish Cubcoats as a standout brand in the region.This collaboration reflects our continued commitment to bringing distinctive, high-quality brands to the SEE market, while delivering meaningful commercial opportunities for our partners.We look forward to sharing more exciting updates soon.Stay tuned.

Licensi x Cubcoats: Bringing Playful Innovation to the SEE Region

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We are pleased to announce that Licensi will be participating in the 37th Tourist Gifts Exhibition in Crete, taking place from January 23 to January 26.This year’s exhibition is a key meeting point for professionals in the tourism, gift, and souvenir sectors, and we are excited to be part of it once again.During the exhibition, Licensi will be presenting both new licensing agreements and selected products from our portfolio of represented brands. Our focus will be on showcasing how strong intellectual properties can be successfully translated into commercial products tailored to the tourism and gift market.Visitors to our stand will have the opportunity to:<ul><li>Discover new licensing opportunities across multiple product categories Explore licensed products developed in collaboration with our partners</li><li>Discuss potential new collaborations and market expansions</li><li>Whether you are a retailer, distributor, manufacturer, or tourism professional, we would be delighted to meet you and discuss how licensing can add value to your product offering.</li></ul>📍 37th Tourist Gifts Exhibition – Crete 📅 January 23–26We look forward to welcoming you and exploring new business opportunities together.<figure id="figure-rtwojnqiqgmk15ba80" class=""><img id="rtwojnqiqgmk15ba80" src="https://cdn.durable.co/blocks/12t4Ng2CecpIJKg8QVzWtbgITWzySJqWwWoZ28ychoEa5TvUogMlyQu0cb8Mp4J9.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/12t4Ng2CecpIJKg8QVzWtbgITWzySJqWwWoZ28ychoEa5TvUogMlyQu0cb8Mp4J9.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>

Licensi at the 37th Tourism Trade Fair

A new addition is joining the Licensi family of brands: Vitamizu, the fast-growing functional beverage line that is already making waves in several international markets.Exclusive Partnership for Greece &amp; Cyprus Licensi has secured the exclusive representation of Vitamizu for Greece and Cyprus, opening the way for the brand’s official entry into both markets. This agreement strengthens our portfolio in the FMCG sector and aligns with our strategy of introducing innovative, high-quality products to local consumers.What Makes Vitamizu Stand Out Known for its clean identity, refreshing taste, and drinks enriched with essential vitamins, Vitamizu (vitamizu.com) has quickly earned a reputation as a modern beverage choice for active and health-conscious consumers. Its presence in Europe has been steadily growing — and now it’s time for Greece and Cyprus to get a taste.On Shelves Soon The first Vitamizu products will begin appearing on retailer shelves very soon, as partnerships with distributors and key retail chains are already in progress. Additional details about the rollout will be shared in the coming weeks.A new chapter in functional drinks begins — and more updates are on the way.

Vitamizu in Greece & Cyprus Through Licensi

Οnce again, we have secured major new licensing agreements for Stickito, bringing unique and exciting sticker album collections for children featuring some of the most beloved football clubs across Greece — with a special focus on the country’s dynamic regional teams.Kicking Off in Mid-December: Levadiakos Sticker Album The first release will arrive in mid-December, featuring Levadiakos, a club that continues to impress with its strong performance in the Super League Greece. The collection promises to engage young fans with vibrant designs, player highlights, and the spirit of a team on the rise.More Clubs to Follow: Atromitos, Aris, Kalamata &amp; AO Trikala Following Levadiakos, Stickito will launch additional official collections for:<ul><li>Atromitos Athinon</li><li>Aris Thessalonikis</li><li>Kalamata</li><li>AO Trikala The AO Trikala collection is expected to be a standout release. Despite currently competing in the third division in Greece, the club maintains a remarkably strong and passionate fan base — one that many Super League teams would envy. This collection will be a unique surprise and a moment of pride for children and fans of the historic city of Thessaly.</li></ul>More Agreements &amp; Collections Coming in 2026 These releases mark only the beginning. Licensi and Stickito already have additional licensing deals in progress, with more official club collections set to debut throughout 2026.At Licensi, we remain committed to supporting Greek football culture, empowering regional clubs, and bringing children closer to the teams they love through high-quality, collectible sticker albums.

Licensi Announces New Major Licensing Deals for Stickito

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Licensi is proud to announce the successful completion of the 1st SEE/MENA Sports Licensing &amp; Merchandise Webinar, held on Thursday, November 6th, 2025, via Zoom.A Truly International Audience The event attracted a diverse and highly engaged audience, including:<ul><li>Representatives from football and sports clubs across Europe and the Middle East,</li><li>Professionals from the licensing and sports merchandise industries,</li><li>Executives from commercial, marketing, and brand/IP management roles,</li><li>Representatives of law firms from the Balkans specializing in Intellectual Property,</li><li>As well as students and young professionals in Sports Marketing, Sports Management, and IP Law.</li></ul>This broad participation highlights the growing interest in the evolving sports licensing landscape across the SEE and MENA regions.Expert Speakers &amp; Industry Insights We were honored to host leading international speakers who shared valuable insights into the trends, developments, and future of sports licensing and merchandise:<ul><li>Matthieu Battini – EMEA Sales Director, Global Licensing Group</li><li>Dr. Lamprini Picha – Professor of Sports Marketing, National &amp; Kapodistrian University of Athens</li><li>Amer Bitar – CEO, BBM Licensing, Dubai</li><li>Penny Mikelopoulou – Former Licensing Manager, Athens 2004 &amp; Greece 1821–2021 Projects</li><li>Michal Bachrynowski – CEO, Vitamizu</li><li>Andreas Tsochantaris – Former Head of Sponsoring, Athens 2004 Olympics; Advisor &amp; Investor in Sports &amp; Culture Projects across SEE &amp; MENA</li><li>Moderator: Stefanos Avramidis, Sports Journalist &amp; Anchor, Cosmote TV.</li></ul>Their combined expertise offered participants a clear view of how licensing is shaping the business strategies of today’s leading clubs, brands, and organizations.

SEE/MENA Sports Licensing & Merchandise Webinar by Licensi

Licensi

Licensi is a specialized licensing agency focused on sports licensing, brand partnerships, and sponsorships. We connect global IPs, football and basketball clubs, and brands with the right partners to unlock commercial opportunities and drive revenue growth. From licensing programs and co-branded products to strategic sponsorship deals, we help transform brand equity into tangible business results.

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Licensi Contributes to the Athens Licensing Expo and Its ...

Licensi x Cubcoats: Bringing Playful Innovation to the SE...

Licensi at the 37th Tourism Trade Fair

Vitamizu in Greece & Cyprus Through Licensi

Licensi Announces New Major Licensing Deals for Stickito

SEE/MENA Sports Licensing & Merchandise Webinar by Licensi