Licensi and Doug’s World Join Forces to Expand Football Licensing Partnerships

Licensi is pleased to announce a new collaboration with Doug’s World, the innovative Irish pet apparel company that is bringing sports fandom to every member of the family.

Founded with a simple but powerful idea — allowing pets to share in the passion of their owners’ favourite teams — Doug’s World has developed a distinctive position at the intersection of sports, licensing and the rapidly growing pet lifestyle market.

The company has already built an impressive track record in licensed sports merchandise. Since entering the licensing market with official GAA replica jerseys in 2021, Doug’s World has expanded its portfolio to include licensed football products connected with clubs and football organisations including Celtic FC, the Football Association of Ireland and the Football Association of Wales, alongside a growing number of football clubs across European markets.

A New Chapter for Doug’s World

Through its new collaboration with Licensi, Doug’s World is now looking to accelerate the next stage of its international licensing expansion.

Licensi will focus on identifying and developing new licensing partnerships for the brand, with a particular emphasis on the world of football.

The objective is to connect Doug’s World with football clubs, leagues and other relevant sports properties that see an opportunity to extend their licensed merchandise programmes into the pet category.

For football organisations, this represents an increasingly relevant extension of fan engagement. Supporters today do not simply express their loyalty through traditional apparel and merchandise — they increasingly include their pets in their lifestyle, social media activity and matchday experience.

Doug’s World provides rights holders with an opportunity to translate that behaviour into a distinctive licensed product proposition.

The next phase of the partnership will concentrate primarily on developing new relationships across the football industry, with Licensi supporting Doug’s World in identifying suitable properties and establishing new licensing collaborations.

The ambition is clear: to make licensed pet merchandise a natural extension of football fandom and to bring Doug’s World products to more clubs, more markets and, ultimately, more four-legged fans around the world.

Football has millions of passionate fans. Doug’s World is making sure their pets can be fans too.