SEE/MENA Sports Licensing & Merchandise Webinar by Licensi

Licensi is proud to announce the successful completion of the 1st SEE/MENA Sports Licensing & Merchandise Webinar, held on Thursday, November 6th, 2025, via Zoom.

A Truly International Audience
The event attracted a diverse and highly engaged audience, including:

• Representatives from football and sports clubs across Europe and the Middle East,
• Professionals from the licensing and sports merchandise industries,
• Executives from commercial, marketing, and brand/IP management roles,
• Representatives of law firms from the Balkans specializing in Intellectual Property,
• As well as students and young professionals in Sports Marketing, Sports Management, and IP Law.

This broad participation highlights the growing interest in the evolving sports licensing landscape across the SEE and MENA regions.

Expert Speakers & Industry Insights
We were honored to host leading international speakers who shared valuable insights into the trends, developments, and future of sports licensing and merchandise:

• Matthieu Battini – EMEA Sales Director, Global Licensing Group
• Dr. Lamprini Picha – Professor of Sports Marketing, National & Kapodistrian University of Athens
• Amer Bitar – CEO, BBM Licensing, Dubai
• Penny Mikelopoulou – Former Licensing Manager, Athens 2004 & Greece 1821–2021 Projects
• Michal Bachrynowski – CEO, Vitamizu
• Andreas Tsochantaris – Former Head of Sponsoring, Athens 2004 Olympics; Advisor & Investor in Sports & Culture Projects across SEE & MENA
• Moderator: Stefanos Avramidis, Sports Journalist & Anchor, Cosmote TV.

Their combined expertise offered participants a clear view of how licensing is shaping the business strategies of today’s leading clubs, brands, and organizations.