Save the Date: 1st SEE/MENA Athens Licensing Expo – March 2026
Licensi is delighted to announce the Save The Date for a landmark new international event that places Athens firmly on the global licensing and sports merchandising map:
Τhe 1st Athens Licensing Expo- SEE/MENA Sports Merchandise, Accssories & Collectibles Edition!
The Expo will take place on 12–13 March 2026 and marks the first biannual Sports Merchandise, Accessories & Collectibles Licensing Expo in the wider South Eastern Europe (SEE) and Middle East & North Africa (MENA) region.
A New Hub for Sports Licensing & Merchandising
The SEE/MENA Athens Licensing Expo will bring together the full ecosystem of the sports and licensing industry, including:
- Football & basketball clubs
- Sports leagues and organizations
- Licensing agencies and brand owners
- Manufacturers of merchandise, accessories & collectibles
- Sponsors, IP law firms, sports agencies
- Industry professionals from two rapidly expanding markets
With sports passion deeply rooted in the SEE region and strong commercial momentum across MENA, the Expo is designed to create meaningful connections, partnerships, and business opportunities.
Why Exhibit?
Exhibitors will benefit from:
- Access to a 50+ million consumer market across the SEE region, supported by rising GDP and strong growth indicators;
- Engagement with a region deeply passionate about sports, from high participation rates to major sporting events and loyal fan communities;
- A first look into the fast-growing MENA market, in cooperation with BBM Licensing (KSA)
Organized by Licensi with the support of L.I.
The SEE/MENA Athens Licensing Expo is organized by Licensi, which also serves as the Organizing Committee of the event, with the support of Licensing International. With extensive experience in brand licensing, IP management, and international partnerships, Licensi is committed to establishing Athens as a strategic meeting point for the global licensing and sports merchandising industries.
Further details regarding registration, exhibitor packages, and program highlights will be announced soon.
📍 Save the date: 12–13 March 2026
📍 Location: Athens, Greece