Licensi at the Sports Merchandise & Licensing Show 2025

Licensi proudly participated in this year’s Sports Merchandise & Licensing Show 2025, one of the leading industry events for sports brands, rights holders, and licensing professionals. Our presence at the show was focused on strengthening partnerships, exploring new opportunities, and presenting the brands we represent to key international players.

Expanding Stickito’s International Licensing Network
A key priority for us this year was promoting Stickito to potential partners in the UK and France, with the aim of expanding its B2B licensing agreements. The response from football clubs, distributors and retailers, was highly positive, confirming the brand’s growing appeal and market potential.

New Discussions for Maradona Brand & 442oons
During the show, we also held productive meetings with potential new licensees for several of the brands in our portfolio, including the Maradona Brand and 442oons. These discussions open the door to exciting future collaborations across multiple product categories.